BLING SAUCE

Boat Bling, Inc ® was founded in 2004 by two avid boaters and friends with the goal of bringing premium, innovative products to the boating market. Initially, cleaning products were not even part of the plan. An architecture background inspired the original Boat Bling® engine covers which were meticulously machined of aircraft aluminum to replace the stock plastic cover on the Mercruiser 496 and 496HO engines. These products were very well received works of art but it was clear early on that this was an amazing niche product that was not scalable with potential sales less than 1% of all boat owners. Seeking a scalable product to reinvent the marketplace, cleaning products became the direction and the “Sauce” names were created on a cocktail napkin over Mexican food (hence the Hot Sauce name).

The brand was reinvented with the Sauce line of care products and the vision was clear.